Supporting Digital News with Optimized IT Infrastructure

A startup digital news platform needed reliable IT solutions to support increasing traffic and ensure smooth content delivery. Zipnom provided the necessary infrastructure and IT management to enhance scalability and security, ensuring stable news publishing.

Client: DollarsPost
Industry: IT (Information Technology)
Services: Managed IT Services, Web & CMS Development

• CRM Integration: The client’s existing system wasn’t integrated with Salesforce, making it difficult for the sales and HR teams to collaborate effectively. They needed a more unified system to handle leads, manage customer relationships, and streamline communication between departments.
• Website Usability: The website had outdated design and functionality, resulting in a poor user experience. Visitors struggled to navigate through the available HR services, which impacted the platform’s lead generation potential.
• Lead and Customer Management: The company lacked an efficient system to manage their leads and customer interactions. They needed a solution that would help them track leads through every stage of the sales pipeline, improving conversion rates.

Zipnom integrated Salesforce into the client’s existing HR platform, streamlining lead tracking and improving internal communication between departments. The website was redesigned to be more user-friendly, with a focus on functionality and ease of navigation. We also implemented automated systems to better manage leads and customer information, making it easier for the sales team to follow up and convert leads into customers.

• Improved Collaboration: Salesforce integration led to seamless communication and collaboration between the sales and HR teams, ensuring that leads were managed efficiently and followed up in a timely manner.
• Enhanced User Experience: The new website design improved navigation and user satisfaction, increasing the number of visitors engaging with the platform’s services./
• Optimized Lead Management: The lead management system was significantly improved, leading to better conversion rates and more successful client engagements.